Carhartt Inc.

I chose to do my computer apps project on the company Carhartt, it's winter so I thought what better company to chose than one that basis their clothing around keeping people warm. While doing this project I learned a whole lot about this company that most of the public probably wouldn't think twice about.

Carhartt was founded in 1889, it is a family owned company that began in the United States but is now in parts of the world such as Canada, Europe, the Middle East, and Asia. The corperation began with railroad workers needing more sturdy clothes to keep them warm in the winter while doing work. But soon in the early 1900s the Carhartt jackets became popular within the drug dealing community because it was said that "they needed to keep warm and carry alot of things at the same time." Kids began seeing the jackets being warn on the street and this is how Carhartt fashion became popular in the Hip-Hop culture at first. Then it expanded all over the world not only making jackets but everyday clothes. More recently in 2007 Carhartt released a new clothing line called "Carhartt for women" it was to provide women with work clothes for the winter/fall/spring seasons. Now in 2011 Carhartt has not only expanded all over the world but also makes t shirts, long sleeves, hats, for men and women of all ages.

Carhartt's logo is hard to explain in words.. so i'll just put a picture:  

As you can see, yes it may serve it's purpose but it's a little plain and boring. Forgettable even. My job in computer apps was to recreate this logo and give them a new slogan. I like the full moon resembling the "c", I think that's creative, in my design i definitely want to keep that. I don't have any ideas on the look itself other than i know i want to keep the moon looking thing and I want to change the colors from black and white, to make it more exciting and stand out more. My new logo will be completely unique and different.